Political Communication Lab

Objective

A dedicated space for monitoring traditional media and social networks, conducting public opinion analysis, and researching the impact of political communication on citizens.

Training services

Training Services

• Crafting electoral marketing strategies to appeal to the electorate.
• Analyzing and interpreting opinion polls to inform the planning and execution of the electoral campaign.
• Implementing political communication and marketing tactics.
• Utilizing scientific methodology, data analysis, and creating comprehensive scientific reports.

Industrial services

• Media monitoring
  Dedicated monitoring of various media, encompassing traditional and digital platforms, recognizing their pivotal role as public conduits for political information that shapes public opinion.
• Public Opinion Analysis
  Provision of specialized insights into public opinion, encompassing climate assessments, attitudes, and evaluations through rigorous demoscopic studies employing both qualitative and quantitative methodologies.
• Message Effectiveness Analysis:
  Thorough and professional assessment of campaign and communication message efficacy in influencing citizen attitudes and behaviors, leveraging experimental and group techniques for comprehensive analysis.
• Social Network Analysis:
  Vigilant monitoring and analysis of social media platforms, coupled with data interpretation to enhance comprehension and decision-making processes.